Elisabeth Hasselbeck promoting Bright Beginnings formula

The View's Elisabeth Hasselbeck has replaced Brooke Shields as the new spokesmom for Bright Beginnings formula. I spotted the new ad running in one of the parenting magazines I now subscribe to.

Last year, I stirred up some trouble on my site, the Celebrity Baby Blog, when I pointed out that Brooke Shields was shilling for this brand but perhaps it was the tagline they were using that riled up our readers... "Everything matters to me... that's why I used Bright Beginnings with DHA & ARA. There's simply no better choice." This time, Bright Beginnings is using the tagline, "The highest DHA at a low price. You can do the math. Heck, she can do the math." At first, I thought they were talking about Elisabeth being able to do the math and thought, "gee, that's sort of obnoxious," but then I realized they were talking about the baby (whose name is not mentioned anywhere in the ad or on the website, which I find sort of strange).

Now, as a breastfeeding-only mother, I have no idea what DHA even is, but perhaps formula-feeding mamas know. In any case, a very sweet photo of Elisabeth and baby Grace can be found on their website, as well as coupons (in case you're interested).

Source: Bright Beginnings