I am not a patient shopper. Sure, I like to browse but I don’t want to have to work for it. Stores like Marshall’s, TJ Maxx (owned by the same company, by the way), Ross Dress for Less and Filene’s Basement do have excellent deals but you really have to wade through the unorganized racks and man, it’s work and I believe shopping shouldn’t be painful even if it’s at a discount. That’s why I was more than pleasantly surprised to discover the discount designer paradise that is Daffy’s. I had shopped the racks when I lived in Manhattan but wasn’t aware that they carried clothing for newborns through tweens or toys.
Room Seven
I was invited to visit the pop-up store in Manhattan’s West Village that showcases their fall fashion for infants, toddlers and kids last week (the temporary store closes September 5) where I spoke to one of their buyers about their philosophy and trends for fall. A week later, I visited their East Hanover, NJ store to explore their typical store offerings. (A $50 gift card helped me expense the purchases that ended up totaling at least $150!)
According to kids’ buyer Lily Estrada, Daffy’s aim is to offer great value, with a focus on percentage off versus specific price points and high-end brands. Case in point, a toddler girl’s silk dress was priced at around $70 which many moms may consider extremely high but considering the brand (Room Seven) and original price ($150), it’s a great deal. Most items are discounted by 40-80% original suggested retail price.
Click here for a slideshow of some of the many available styles at Daffy’s!
Hey, Danielle from the 
