Bugaboo is teaming up with (RED) to empower parents across the world to participate in the fight against AIDS in Africa. Starting on October 1, 2009, with any Bugaboo purchase, Bugaboo will contribute 1% of their revenue to the Global Fund to help fund AIDS programs in Africa — with an emphasis on the health of women and children. The funds support programs that often include delivery of lifesaving antiretroviral treatment and support for treatment to help prevent the transmission of HIV from mother to child.
Parents can choose to either purchase from the existing Bugaboo range or from the (BUGABOO)RED Special Collection to help those affected by HIV and AIDS in Africa, including millions of mothers and children.
The (BUGABOO)RED Special Collection includes a Bugaboo Cameleon Denim Stroller featuring a black matte frame, dark denim fabric and a distinctive red brake handle. Also for sale is a white leather (BUGABOO)RED Bag. The multipurpose modern carryall includes a changing mat, numerous compartments and removable food and drink containers.
(RED) was founded in 2006 to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa.