I’m sure it’s going to take me a few days to get my head on straight but I arrived home last night after several fun-filled days down in the Opryland Hotel in Nashville, TN with CAbi. CAbi, or Carol Anderson By Invitation is a line of clothes that is sold via direct sales only sort of like a Tastefully Simple or a Stella & Dot. Local parties are hosted with a CAbi rep selling the pieces.
The CAbi Scoop is an annual event where all of the consultants get together to see the latest line and to hone up on their fashion skills. There were thousands of reps in attendance at this event and I was there as a Blogger guest along with four other bloggers. We got a sneak peak at the Spring 2011 line which will be available for sale the first week of February. (You can have a sneak peek here too in some of the photos – all of the models in the photos are wearing the new Spring line!)
CAbi was generous enough to give us a gift card to purchase some of their clothes at their shopping event and I got some fabulous pieces! I’ll be sharing them all in a fashion haul video later this week. I really did love their clothes. My perception is that their target for their audience is women ages 30-60 or so.
What I loved the best (besides the fab clothes) was the enthusiasm these women have for their company and the product. I’ve never been to a conference with so much hooting and screaming. These women are devoted to their jobs and for some, becoming a CAbi rep has been life-changing. The entire event was inspirational.
Disclosure: I attended the CAbi event as a media guest and while my trip was all-expense paid, I was not compensated and all opinions are my own.