I can’t tell you guys how excited I am about this one. Although I’ve been hearing about e.l.f Cosmetics for years (Mariana, one of our first product reviewers first blogged about e.l.f on Mommies with Style back in 2005), I hadn’t actually tried any of the product until this summer. I attended an e.l.f cocktail hour at BlogHer back in July. e.l.f gave me a nice little swag bag of goodies to take home.
I’ve been playing with a bunch of their make-up since then – my personal favorite has been the Mineral Booster, which I have to say is as high-quality as any other booster I’ve tried. And you just can’t beat the price. ($5 for small; $8 for the large)
So I was thrilled to hear they were coming to Target. From the press release, “The initial 3 ½ foot endcap in the Cosmetics section will feature $1, $3, $5, and $10 products, packaged in sleek black packaging for Target Stores.
The Holiday shipment will be products from the $1 line.”
Can you say, stocking stuffer? Hint, hint Dads – this one is a winning purchase.