Last weekend, one of the better known Mom bloggy conferences – Type A – came to Philly for a day conference! I was thrilled when I heard they’d be in my own hometown stomping grounds so I signed up for the day.
Many of my blog friends made a weekend out of it. My schedule has been just too insane to offer up any more time than a day trip into the city so I hopped on the train early morning with Colleen and headed into the city.
But Cole, my youngest, was having a bad day. He was in tears when I left and my oldest was literally texting me photos of Cole crying throughout the morning sessions. He needed his Mom. And since being Mom comes first, I left after lunch. It was a bummer but I still got some great info out of the morning sessions and here’s a few of my takeaways from my few hours there:
- Time to update the ‘ol About Me page. Leanne J from Disney reiterated how key it is to market yourself on this page! Be concise, be interesting and for the love of God, make sure you give a brand a way to get in touch with you if they are interested in you! (You’d think that was an obvious one but it’s apparently not with many bloggers.)
I thought my old one was pretty good but it gave me a kick in the pants to update some info and get a little creative and current. I wrote up a new About page today! What do you guys think? Possibly too long?
- Video, video, video. It really is the future for our space. Confession: I hate video! I feel like I’m always looking weird/nodding my head/have a booger or something. But Maria Bailey’s session and comments from great folks like Amy Hodges made me realize that Moms want video because it’s easy and we’re real.We don’t have to be beautiful – you just have to be authentic and real. Because 99% of us aren’t supermodels and we want someone we can relate to.Besides the fact that a quick video view is so much easier to do when multi-tasking – reading a blog post requires more focus. And we all know how much Moms need things they can help them multi-task!
- Disclosure’s are getting serious. Bloggers need to be aware of the new FTC guidelines. The FTC recommends that you disclose if you are being paid for a review at the beginning of a post or in the first paragraph – not at the end of the post.
- Thank God I have a CPA. I went to Kelly Whalen and Catherine Wells session on how to manage your blog finances only because I knew if hubby were there, he would have physically dragged me in and plopped me in the seat. They gave great tips on things like how to get set up as an LLC (which I already am) and how to manage your taxes. Bottom line for me is, it’s a good thing I have a CPA because I will forever be financially challenged.
After lunch, I headed home. I was bummed to miss Amy Clark & Jo-Lynne Shane’s session on generating Pinterest traffic. Luckily Jo-Lynne lives locally so I hope to bribe her with some wine and pick her brain soon.