This weekend during the Oscars telecast, Tide will premiere the launch of its newest innovation, Tide Pods. Tide Pods are a multi-dimensional laundry detergent that looks different from any other liquid or unit dose detergent in the market today. This isn’t your typical new & improved laundry detergent!
Take note Shazam Users: The commercial premiering on Sunday not only looks and feels differently than a typical ad for laundry detergent, but also includes a “Shazam bug” that will allow viewers to leverage Shazam’s music recognition software to get content about Tide Pods delivered directly to their smart phones. How cool is that?
In addition to informational product videos, consumers will have access to a limited number of free product samples as well as a free download of the song from the commercial. (Score! All you have to do is listen, use Shazam and you’ll be able to receive a free sample and download!)
I love that these Tide Pods are so small for storage – and just easy, clean and ready to pop into your washer – ready to go! Each Pod has enough for one load of laundry and has detergent and stain remover in one. It works in all machines! Be sure to check out the commercial during the Oscars and to score your free sample of Tide Pods. You can take home some of those red carpet hot looks by using a Tide Pod and getting that same clean, crisp look at the celebs have! The commercial will be on between 10-10:30 pm ET.
Disclaimer: This has been a paid sponsored post. As always, all thoughts and opinions are my own.